App Creatives - In the press

  The secret lives of apps

(Article includes comments by Russell Berry - Jul 26th 2010)
There’s no question that apps have changed the nature of mobile phone use. From a simple communications tool, the humble handset has morphed into a device capable of navigating us through unknown cities, entertaining us for hours and even supplementing reality... 

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  Reviving dismal app sales

(Article written by AppCreatives Russell Berry - Jul 5th 2010)
There’s many reasons why an app might suffer from a slump in downloads, from changes that Apple make within the iPhone App store through to increasing competition, but Russell Berry from AppCreatives.co.uk shares some successful methods that he’s deployed to help an app bounce back.. 

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  How to write a marketing strategy for your app.

(Article written by AppCreatives Russell Berry - May 18th 2010)
With so much competition in the App Store, trying to get your new app noticed, let alone downloaded and used more than once is an ongoing challenge for marketers. Russell Berry from AppCreatives.co.uk shares his strategies that may do the trick for you!.

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  How your dealership can get an App.

(Article written by AppCreatives Russell Berry - May 17th 2010)
Car Dealer has recently launched an App for the iPhone, iPod Touch and iPad. Downloadable from the iTunes store now for 59p, the App digests content from our website in a user-friendly way for car dealers on the go. To celebrate its launch we chatted to the team behind the App to find out how car dealers should be utilising this new technology too.

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  What digital marketers need to know before developing a mobile app.

(Article written by AppCreatives Russell Berry - Feb 15th 2010)
"More users will likely connect to the internet via mobile devices than desktop PCs within five years," proclaimed the Mobile Internet Report in December. With stats like this, devising a marketing strategy for smartphones is vital. Now is the perfect time for digital marketers to create their own branded app and capture some of this growing market.

Read the full article - What digital marketers need to know before developing a mobile app

  How to make money from your Android apps.

(Article written by AppCreatives Russell Berry - Jan 17th 2010)
Before you start the development of your application you need to ask yourself the most important question of all – will people pay money for it? If your application is just something that you’re building for fun, then it doesn’t need to be financially viable. If it turns into something valuable in the future, then that’s great and the social bookmarking web service Delicious is probably one of the best examples of this.

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  How to make money from a mobile app.

(Article written by AppCreatives Russell Berry - Dec 1st 2009)
With the rise of appliance Stores like Apple's AppStore, Microsoft's Windows Marketplace, Nokia's Ovi, Russell Berry from AppCreatives.co.uk explores whether most apps are just fun distractions or whether there is a solid business and revenue opportunity behind them. Since Apple launched the App Store in July 2008, game developers have flocked to the iPhone, and as a result a majority of the 100,000 apps available for download are game-related.

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  Why do I need a mobile app?

(Article written by AppCreatives Russell Berry - Nov 9th 2009)
More than 2bn apps have been downloaded via the Apple App Store since its launch in July 2008 and the rate of downloads continues to grow. Russell Berry from AppCreatives.co.uk explains why it’s essential you integrate a mobile app into your overall marketing mix. It’s been almost two years since the iPhone was launched and to say that it’s completely revolutionalised mobile marketing is an understatement. 

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  Take the Honest John iPhone app to the car showroom with you.

(Sep 22nd 2009)
Telegraph Motoring contributor and respected independent authority Honest John is breaking new ground with the UK's first free App to deliver road tests and videos to the Apple iPhone. 
John is in a strong position to help those buyers who feel out of their depth when visiting a car dealership. "It's like taking me with you to the showroom or dealer forecourt when choosing your next car," explained Honest John.