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In the press

Why do I need a mobile app?

More than 2bn apps have been downloaded via the Apple App Store since its launch in July 2008 and the rate of downloads continues to grow. Russell Berry from explains why itís essential you integrate a mobile app into your overall marketing mix.

Itís been almost two years since the iPhone was launched and to say that itís completely revolutionalised mobile marketing is an understatement.

Whilst many companies w...more

By: Russell Berry on 09/11/09
View article on Technology Weekly

Take the Honest John iPhone app to the car showroom with you.

Telegraph Motoring contributor and respected independent authority Honest John is breaking new ground with the UK's first free App to deliver road tests and videos to the Apple iPhone. John is in a strong position to help those buyers who feel out of their depth when visiting a car dealership. "It's like taking me with you to the showroom or dealer forecourt when choosing your next car," explained Honest John.


By: Russell Berry on 22/08/09
View article on Telegraph

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