The world of Apps is reletively
new and fast changing. Before you
decide whether or not an App is
right for you, you may have some
questions running around your head
that need answering. We have
therefore collated some frequently
answered questions which might help.
Why should I have an App?
In the next 2-3 years, smartphone use is expected to double. An estimated
three quarters of all mobile users will carry one. That's more than market penetration—it's
domination! Back in 1999 87% of businesses didn't have a website, whereas
today it's a totally different story. Industry experts see the very same
thing happening with smartphones but at a much faster rate.
An App (short for application) is a specifically designed program for mobile phones. These programs range in size and complexity from a simple flashlight application to an involved navigational system for plotting positions on a marine chart to a medical reference guide. A phone is always with you a PC is not. Think of mobile Apps as 'The Internet in your pocket.'
According to the Pew Internet & American Life Project, the mobile phone will become the primary means of accessing the Internet worldwide by the year 2020.
Shouldn't you be thinking about beating the rush?
If you're looking to increase reach and encourage your users to interact
with your products or services in a cost effective way, then you should be
looking at having an App.
Why does AppCreatives appear to focus more on the iPhone than any other
You can but help to have noticed the world go crazy over
smartphones. From clients to friends, marketing newsletters to newspapers, mobile marketing and mobile
Apps are the buzz words on everyone’s lips right now. However, whenever you
hear the word App the word iPhone tends to proceed it 9 times out
Although we can create Apps for any mobile manufacturer and platform we
focus more on Apple's iPhone simply becuase it is the industry leader - and
by a far distance. Becuase of Apple's continuous slick advertising and
promotion they are selling more iPhone's than anyone else and therefore the
demand for Apps from their users is higher than anyone elses. Because of this
their Apps are downloaded significantly more then any other mobile manufacturer.
We by no means suggest that clients should create Apps for the iPhone
alone but instead use the iPhone as the platform to get your App out to as
many users as possible and in the shortest period of time. You can then use
this experience to go on and create Apps for other mobile manufacturers and
platforms based on a winning formula.
How much will you charge to develop my App?
The cost to develop your App very much
depends on the App itself. We need to take into account the amount of
information it will hold, the features it will use and most importantly the
amount of time and resources it will take to create it.
We always suggest that potential clients complete a no obligation "Free
quote" form. This way you can get a detailed quote and a rough idea of what your App is
going to cost right from the outset.
What's the difference between a mobile website and an
The main difference between a mobile website and an App is that the
mobile website is simply a slimmed down version of a website which is
accessed through a web browser. However, a mobile
App is a piece of software which actually sits on the phone itself and runs
independently from the phone's web browser. An App will utilise features of
the phone where the mobile website can't.
Apps are undoubtedly the next wave in the evolution mobile technology. Possessing features and functions that are unique to mobile devices, such as mobility, personality, and
Apps are able to provide end-users’ added values, including anytime, anywhere access, ability to pinpoint users’ locations, and flexibility in arranging tasks.
To simplfy, a mobile website can't tell you where you're standing right
now but an App on the other hand can not only do this but also show you directions to
your nearest Starbucks!
How long will it take you to develop my App?
As a rule of thumb we always say that we would have your App live within the
period of four weeks. This will depend on your ability to supply any
information we may require for the development of your App in a suitable
period of time.
What is involved in the development process?
We have a four step development process. Ideology, Design, Develop, Implement &
We can talk you through each step and manage the whole We can talk you through each step and manage the whole process for you. You can get involved with the design as much as you like, or let us simply design something for you from scratch based on your requirements.
We understand that your idea needs to be protected and its value kept intact. So even before we talk to you about your requirements, we
are happy to provide an NDA (Non-Disclosure Agreement) so you can feel assured
from the very outset.
Once you are happy to proceed with us one of our project managers will work with you
to get a full understanding of the key goals and requirements that you want from your
App. It is their job to turn your ideas into reality.
Your idea is then refined and prototyped so it can be forwarded to our
developers. Together with our creative designers they will ensure that your brand identity and values are retained throughout the design
process, and that all your requirements are met to the highest level.
Unlike other App compamnies, we will continue to send you draft copies of
your App so you can constantly see how it is coming along. You will be able to
install the beta version on your own phone so you can test it yourself. We will
eventaully come to a point where both parties are happy witht he final draft it
is here that our senior developer will look over your App to ensure there are
no minor bugs and sign it off technically. We will then start the process of uploading your App.
Even though your App will be live and available for general download, our
involvement doesn't stop there. Once your App is uploaded we will constantly be
in the background should you need us for anything. This include minor update,
changes and promotion.
How does the information from my website appear
on my App?
There are a variety of ways in which we can display your information. We
can either embed the information within the App software itself or we can
pull in your information direct from your own server.
How do you upload my App to the Apple Store?
We will handle this for you. We will apply to Apple to get your
application approved. If in the unlikely event there are any reasons why
your App is rejected then we will rectify these issues until your App is
successfully uploaded to the Store.
Does my App have to be uploaded to the Apple
Not necessarily. If you have a non-commercial App (e.g. an App created for an
internal sales team) then it is possible to bypass the Store.
Can I make money from my App?
If you charge for your product or service on your website then you can
certainly replicate this in your Application. There are also other ways you
can generate revenue such as In-App purchasing and banner advertising that
we can advise you on.
Can I use another payment gateway rather than
Yes you can. There are a variety of gateways you can use. However, the
simplicity and rates of these gateways will range from provider to provider.
Is it possible to have banners in my App?
Yes, there are several ways you can incorporate banners into your
website. We can create a simple iframe element in your App which pulls in a
banner from your server or you can even use a 3rd party provider such as
Admob. You can then use these companies to server banners for you in order to generate additional revenue and
Can you develop an App for the iPad?
Yes. It is important to remember that your App will work on the iPad in
exactly the same way that it does on the phone with no development required.
However, we can develop bespoke Apps for the iPad so that it uses the
unique features that the iPad brings with it.
Will my App work on other phones?
Unfortunately not. Each manufacturer has their own specialised coding
which is unique to that particular phone. This means that an App created
for an iPhone will not be compatible with a Blackberry device and
vice-versa. However, we can develop App for all major mobile manufacturers.
Can you develop my App for other mobile phones?
Yes, we can create Apps for all major mobile manufacturers and platforms.
However, each App will be treated as a separate project and therefore have
its own independent costing structure.
Can I view visitor stats for my App?
Yes. Apple will provide you with very basic information about how many
people have downloaded your App. However there are 3rd party statistics
packages such as Flurry which will provide you with much more information.
All that is required is for you to create an account with them and then supply us
with the tracking code to place into your App.
Can you promote my App once it is live?
If you take our a PR package with us then we can promote your App in a
variety of ways from website directory inclusion to PR peices in major
Do you have a maintenance plan?
Yes. For peice of mind we offer all our clients the ability to sign up to
our maintenance plan. For a small fee each month we will remain in the
background should anything go wrong or you need any assistance, help or