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Case study: HonestJohn Motoring Advice iPhone App

App Creatives - HonestJohn Motoring Advice App Launch

AppCreatives was briefed by the Commercial Director at Honest John to create an App which mirrored their popular online motoring journal. The App had to give existing users access to core content easily while attracting new users with innovative features.

:: Our solution ::

It was important to get a true understanding of the Honest John website so that we could represent it in a way that existing users would appreciate and new users would like. What we created was an App with simple navigational features. Users can use these features to easily navigate through relevant content. Content is pulled from the Honest John website using xml feeds keeping the information on the App up to date at all times. The Honest John App brings comprehensive road tests to the iPhone along with video car reviews, motoring news, the best deals plus access to the Back Room motoring forum.

Features inclue:

  • Search by car manufacturer and model and read the latest road test.

  • Watch Honest John's video car reviews

  • Be the first to read Honsest John's motoring news including the best deals of the moment for new cars and used cars

  • Search the Back Room (one of the largest motoring forums in the UK) and get your motoring questions answered on your iphone. 

:: Screenshots ::

App Creatives - HonestJohn Motoring Advice App image2 App Creatives - HonestJohn Motoring Advice App image3 App Creatives - HonestJohn Motoring Advice App image4
App Creatives - HonestJohn Motoring Advice App image5

Honestjohn Motoring Advice iPhone app
Honestjohn Motoring Advice iPhone app - App Store

:: Testimonial ::

"AppCreatives were thoroughly professional through the entire process. They met our aims and objectives while adding their own ideas into the mix. We liked their approach from the outset and would have no issues recommending their services to anyone that is considering an App for their product or service." - Sarah Thomas (Commercial Director, Honest John).


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